[KNOWLEDGE_BASE]

Curated insights, strategies, and lessons learned from mobile founders, developers, and industry experts. Real experiences from building and growing mobile products.

September 17, 2025•15 min read

Keyword Install Manipulation: How ASO Gaming Operations Impact App Store Rankings

Deep dive analysis of keyword install campaigns, their impact on legitimate developers, and the tactics used to manipulate App Store algorithms, based on community investigation and industry insights.

by Mobile Founders Community

ASOApp Store OptimizationKeyword InstallsAlgorithm GamingMobile Marketing

September 11, 2025•12 min read

Meta Ads Budget Strategy: Expert Insights from Experienced Practitioners

Real-world insights from experienced Meta Ads practitioners on budget planning, campaign setup, and optimization strategies for mobile app marketing.

by Mobile Founders Community

Meta AdsBudget PlanningCampaign StrategyUser AcquisitionCommunity Insights

September 9, 2025•10 min read

Meta Ads Marketing Resources: The Complete Knowledge Base

A comprehensive collection of 30+ Meta Ads strategies, case studies, tools, and insights from top mobile marketing experts and practitioners.

by Filip Kowalski @filippkowalski

Meta AdsFacebook AdsMobile MarketingUser AcquisitionCreative Strategy

August 27, 2024•8 min read

Why Screenshot A/B Testing Often Fails in ASO and When It Works

A comprehensive analysis of why screenshot A/B tests fail 90% of the time, based on insights from multiple ASO practitioners working on apps from thousands to hundreds of thousands of downloads per month.

by Mobile Founders Community

ASOA/B TestingPPOMobile MarketingScreenshot Testing

September 2025•External Resource

Viral TikTok Marketing Knowledge Base

Complete guide to creating viral TikTok content, understanding the algorithm, and leveraging TikTok for mobile app marketing and user acquisition.

by Filip Kowalski @filippkowalski

TikTok MarketingViral ContentSocial MediaUser AcquisitionContent Strategy

September 2025•External Resource

Paywalls Knowledge Base

Comprehensive guide to implementing and optimizing paywalls for mobile apps. Best practices, strategies, and case studies for subscription monetization.

by Filip Kowalski @filippkowalski

PaywallsSubscriptionMonetizationRevenueMobile Apps

September 11, 2025•Resource Collection

Useful Links: Curated Mobile Marketing Resources

A comprehensive collection of mobile marketing resources covering subscriptions, Apple Search Ads, iOS 14 changes, industry trends, and expert insights from 2017-2023.

by Thomas BCN @Thomasbcn

ResourcesASASubscriptionsiOS 14Industry TrendsLinks